Transistor’s Saiman Chow for Jig-A-Loo

Transistor’s Saiman Chow has directed a quirky, clever and unique campaign for Jig-A-Loo, a versatile spray lubricant with a vaguely inappropriate name.

jigaloo.jpg

:30 spots: Telemarketer | Meter Maid | Tax Audit
:05 spots: Deep Sea Divers | Luge | Wrestlers

The first half of each of the :30 spots uses the same intro and then ends with its own distinctive punchline. I’m loving the crazy hybrid approach to the design and animation. Mr. Chow and his team of done a fantastic job.

About the author

Justin Cone

/ justincone.com
Together with Carlos El Asmar, Justin co-founded Motionographer, F5 and The Motion Awards. He currently lives in Austin, Texas with is wife, son and fluffball of a dog. Before taking on Motionographer full-time, Justin worked in various capacities at Psyop, NBC-Universal, Apple, Adobe and SCAD.

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3 Comments

ddaker

a nice mix of live action stop motion techniques at work here, perhaps the lack of a good soundtrack, leaves this piece feeling a little dry, and ‘unlubricated’? The cuts, to different scenes, have an energy sapping effect and therefore – story line…It’s almost as if this ad has been put together using multiple smaller ads…I think if this ad were like a third person shoooter going around the ‘world’ ‘fixing’ things it would have made for a much more consistent fluid theme.

HoffmanC

This is cool, like it a lot. Nice one Chow!

Comments are closed.