EVB: New Site

One of my favorite hard-to-classify studio-agency-type-things has relaunched their site. As before, EVB puts their work right up front. Given the outstanding quality and boundary-pushing execution of their projects, that’s a very good thing.


But EVB isn’t one of my hero companies just because they know how to make pretty pictures. They also know how to think. They have embraced the convergence of broadcast and interactive markets (and production techniques) for a long time. Their philosophy sums it up nicely:

“The digital consumer is not media captive, as yesterday’s consumer was. They have the ability to filter the marketing messages they receive. They are born multi-taskers that jump from device to device and media to media with the touch of a button or a click of a mouse. As a result, advertising has become easier and easier to ignore. And the content that fills those digital devices has become king.”

I think for a few readers of this site, EVB is probably a little frustrating. They don’t seem to create motion graphics in ways that are normally promoted on Motionographer (although they do have an impressive reel). Instead, they create online experiences that use the language of motion graphics to tell compelling stories about products and brands. EVB is not alone in the world of online advertising, but they are one of the smarter kids on the block. Motion graphics artists can look at their attitude as a signpost to the future.

About the author

Justin Cone

/ justincone.com
Together with Carlos El Asmar, Justin co-founded Motionographer, F5 and The Motion Awards. He currently lives in Austin, Texas with is wife, son and fluffball of a dog. Before taking on Motionographer full-time, Justin worked in various capacities at Psyop, NBC-Universal, Apple, Adobe and SCAD.



I don’t know about this one. The execution is flawless, there’s lots of stuff you can do on those sites, the ideas are “leveraged over a wide spectrum of traditional and not-so-traditional media”, etc., etc. Too bad the underlying ideas suck for the most part. That may not be EVB’s fault though; most of the projects just smell like a really competent studio executing the web component of a crappy ad agency brain fart. I have the sneaking suspicion that EVB is actually a whole lot better than the projects they crank out. I mean who other than a marketing exec wants to see the “making of” the Burger King homage to Busby Berkeley or remix a shitty Old Spice T&A commercial. I can’t wait till the day that studios like EVB get to lead with their own ideas instead of trying to adapt a half baked tv commercial.

finn mckenty

justin, this post reminded me that you’re big on the convergence thing. i just listened to a fascinating podcast that touches on a lot of these issues (including mobile, which i always forget about). check it out here:
you might listen to some of their other podcasts as well, it’s great stuff.

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