A Horse’s Ass Can Ruin Everything


Felipe Vellasco and Pedro Gravena created this whimsical stop-motion piece for Brazilian logistics company Luft to explain how one design decision can create a design rut that lasts for thousands of years. It’s a good example of how a visual device—in this case, a transforming 3D object—can actually relate to the content.

About the author

Justin Cone

/ justincone.com
Together with Carlos El Asmar, Justin co-founded Motionographer, F5 and The Motion Awards. He currently lives in Austin, Texas with is wife, son and fluffball of a dog. Before taking on Motionographer full-time, Justin worked in various capacities at Psyop, NBC-Universal, Apple, Adobe and SCAD.



Hah! Thats a great spot. Thanx.


I Love it! Funny as ‘ell.

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