XYZ and Bitstate for Havaiana’s

XYZ and Bitstate (both on The Ebeling Group‘s roster) have created two more spots for the Havaiana’s campaign. (We posted the Three Legged Legs addition a while back).

hav2.jpg

Watch XYZ’s spot | Watch Bitstate’s spot

All the spots in the campaign use electric, candy-coated palettes to paint dreamlike worlds that we tour from a foot’s point of view. It’s a fun concept, albeit a little constraining at times. I think it works, though, especially with the sudden jumps to live action (a.k.a. “reality”) at the end of each spot.

About the author

Justin Cone

/ justincone.com
Together with Carlos El Asmar, Justin co-founded Motionographer, F5 and The Motion Awards. He currently lives in Austin, Texas with is wife, son and fluffball of a dog. Before taking on Motionographer full-time, Justin worked in various capacities at Psyop, NBC-Universal, Apple, Adobe and SCAD.

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2 Comments

Lilian

Timo, those cute creatures look familiar..jon kerney involvement ? **WINK**

casmal

AFFFFFFFFF!!!

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