XYZ and Bitstate for Havaiana’s

XYZ and Bitstate (both on The Ebeling Group‘s roster) have created two more spots for the Havaiana’s campaign. (We posted the Three Legged Legs addition a while back).


Watch XYZ’s spot | Watch Bitstate’s spot

All the spots in the campaign use electric, candy-coated palettes to paint dreamlike worlds that we tour from a foot’s point of view. It’s a fun concept, albeit a little constraining at times. I think it works, though, especially with the sudden jumps to live action (a.k.a. “reality”) at the end of each spot.

About the author

Justin Cone

Together with Carlos El Asmar, Justin co-founded Motionographer, F5 and The Motion Awards. He currently lives in Austin, Texas with is wife, son and fluffball of a dog. Before taking on Motionographer full-time, Justin worked in various capacities at Psyop, NBC-Universal, Apple, Adobe and SCAD.



Timo, those cute creatures look familiar..jon kerney involvement ? **WINK**



Comments are closed.