It’s been really interesting seeing what new mediums motion graphic design spreads to. Clothing company, Diesel, recently implemented some holographic technology to use in a runway show in Italy, displaying floating images that interact with, supplement, and transition the live models. While the technology itself isn’t insanely new (The Gorillaz have used it for their live performances), it seems fitting that a company like diesel, who pushes the boundaries of design and many aspects, would use it in such an interesting way. Check out this link which contains a short write up about it and a you tube video showing the 17 minute show.
Spanish animation studio DVein created the animation, and denmark company Vizoo headed up stage production.
Found via mograph.net