Amautalab: New Work


Fun-loving Amautalab recently posted a series of nutty spots for Fernet 1882, an Italian alcoholic drink consumed in Argentina. In keeping with agency Madre’s vision for Fernet, Amautalab’s work is entertainingly absurd and oddly funny, which apparently is how the beverage makes you feel.

Amautalab has also posted some cute new work for National Geographic, encouraging kids to be environmentally conscious without lecturing them.

As with the work we’ve posted from Amautalab in the past, these projects show their ability to create playful yet polished spots, proving that yes, whimsy and quality can happily coexist.

NOTE: If you want to see more Fernet madness (but not from Amautalab), see this and this.

About the author

Justin Cone

Together with Carlos El Asmar, Justin co-founded Motionographer, F5 and The Motion Awards. He currently lives in Austin, Texas with is wife, son and fluffball of a dog. Before taking on Motionographer full-time, Justin worked in various capacities at Psyop, NBC-Universal, Apple, Adobe and SCAD.



LOL, justin, you in a “wierd post” mood?
Those last two are gonna give me nightmares now.

I’m sweeeeeeming in Ferneeeet????

Marc B.

I love these


haha these are great

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