Framestore CFC: “Sugar Battery”

Sugar Battery,” a new visual essay from Framestore CFC‘s design team, is a solid follow up to their previous “Hydrogen” for production company Coast. Taking a simple, straightforward script, Framestore’s Adam Parry and team crafted a tightly animated and charmingly designed spot that adds several layers of interest to the script’s expository core.

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About the author

Justin Cone

Together with Carlos El Asmar, Justin co-founded Motionographer, F5 and The Motion Awards. He currently lives in Austin, Texas with is wife, son and fluffball of a dog. Before taking on Motionographer full-time, Justin worked in various capacities at Psyop, NBC-Universal, Apple, Adobe and SCAD.


Simon Robson

This is nicely designed and executed, but there is a lack of visual metaphor that a piece like this needs. To me it’s a case of nice design with no ideas. The scientific ‘break-apart’ type illustrations and city building at the end are both hackneyed and over-used techniques.


anyone have a link to hydrogen? that blew me away when i first saw it.

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