Hotness from mono

After gawking at this slick website for TurboChef, a super high-end oven from the future, I decided to backtrack to the portfolio of mono, the agency responsible for the TurboChef project. I was pleasantly surprised by what I found there.

There’s a difference between wanting people to believe you’re smart and actually being smart. Thankfully, mono’s work leaves no doubt about which camp they belong in. The project that won me over was the brilliantly simple “Two Hands” promo they created for PBS. (Under work > pbs) They took the idea of a sing-along and paired it with a montage of characters and imagery to create a charming image spot that left me a little tingly all over.

The rest of mono’s work is consistently simple and clever. It’s a wonderful respite from the hectic go-go-go and razzmatazz I usually get write about here.

Oh, and no, it’s not very motion graphics-centric. That, I think, can also be a good thing.

About the author

Justin Cone

/ justincone.com
Together with Carlos El Asmar, Justin co-founded Motionographer, F5 and The Motion Awards. He currently lives in Austin, Texas with is wife, son and fluffball of a dog. Before taking on Motionographer full-time, Justin worked in various capacities at Psyop, NBC-Universal, Apple, Adobe and SCAD.

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4 Comments

Lilian

the sesame street one left me tingly all over too.
Their work is an example of really clever conceptual outcomes, not just pretty stuff. And it seems that no one here gets touched by it. I find that sad.

tinapinxit

very cute spot.
the fx spot is pretty funny

mrpeter

this work is a breathe of fresh air. they may not be getting all the love from the heads visiting this site – but they’ll always be a go-to by clients who appreciate a mature and intelligent product. solid.

frankc

They have some fresh work on their site for General Mills. They created a virtual food fight. Good Stuff! Here’s the link, http://thegoodfoodfight.com

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