EyeballNYC: Microsoft Sync

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EyeballNYC recently finished a print and broadcast campaign for Microsoft Sync, a new voice-activated technology available in some new American cars. The series includes three videos and several companion print pieces all built around a horizontal collage motif.

What sells the work for me is the fluidity of motion and the way that increasing complexity gives way to a unified resolution at the end of each spot. Graphically, you’ve seen a lot of this stuff before, but the level of polish and control here is exemplary.

EyeballNYC also deserves props for getting Microsoft’s aesthetic right. It’s not an easy thing to do. Microsoft doesn’t exactly have the tightest brand controls, so nailing their voice is a bit like hitting a moving target.

Video: “Road Warrior” | “Music Lover” | “Techie”
Print: 1 | 2 | 3 | 4 | 5

About the author

Justin Cone

/ justincone.com
Together with Carlos El Asmar, Justin co-founded Motionographer, F5 and The Motion Awards. He currently lives in Austin, Texas with is wife, son and fluffball of a dog. Before taking on Motionographer full-time, Justin worked in various capacities at Psyop, NBC-Universal, Apple, Adobe and SCAD.

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5 Comments

opalescent7

I’ve seen these awesome spots on T.V.! Eyeball is always doing great work.

monovich

nice. those are very easy on the eyes.

squares

what happened to eyeball’s website?! the thing up now is so boring! I hope this is one of them, “under construction” type things… their old one was so creative…

JeffTheDragon

my buddy Cyp was part of the team that did those. Awesome work to everyone involved!

Comments are closed.