NBA “Navigation” Steve Nash

I almost missed this NBA spot the first time I watched it. It starts with a bit of a cheesy premise but it ends up winning my heart. I’m a sucker for Horatio Alger-esque tales of triumph, I guess.

lfsnba.jpg

The animation was handled by Lifelong Friendship Society, who worked with Biscuit Filmworks’ Aaron Ruell to tell the story of Mr. Steve Nash, point guard for the Phoenix Suns.

Full credits

About the author

Justin Cone

/ justincone.com
Together with Carlos El Asmar, Justin co-founded Motionographer, F5 and The Motion Awards. He currently lives in Austin, Texas with is wife, son and fluffball of a dog. Before taking on Motionographer full-time, Justin worked in various capacities at Psyop, NBC-Universal, Apple, Adobe and SCAD.

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One Comment

Adam Butciss

Proof that animators make lousy directors…

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