Adidas: Adi Dassler


This microsite tells the story of Adi Dassler, the man behind Adidas. It’s a tenderly crafted project full of texture and warmth that builds a kind of branding mythology around Adidas. Works for me.

HINT: After the intro, click Watch the Film in the lower-left to…well… to watch the film.

The animation was directed by Stink’s Martin Krejci, and the site was built by 180 Amsterdam Digital.

Thanks to Lyall Coburn for the tip!

About the author

Justin Cone

Together with Carlos El Asmar, Justin co-founded Motionographer, F5 and The Motion Awards. He currently lives in Austin, Texas with is wife, son and fluffball of a dog. Before taking on Motionographer full-time, Justin worked in various capacities at Psyop, NBC-Universal, Apple, Adobe and SCAD.



very very well done. dig it.


this is a huge branding success, i could see this “mythology” expanded to a TV campaign that in turn drives the audience back to this site…
However i’ve always been curious about the stats related to TV spots that direct viewers to a website to experience more…is it ever that successful?


a comment regarding the execution: i think this needs to be a fully branded mini-site, rather than contained within the boring blue addidas site container…that would really sell the “texture and warmth” justin speaks of…

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