Adidas: Adi Dassler

This microsite tells the story of Adi Dassler, the man behind Adidas. It’s a tenderly crafted project full of texture and warmth that builds a kind of branding mythology around Adidas. Works for me.

HINT: After the intro, click Watch the Film in the lower-left to…well… to watch the film.

The animation was directed by Stink’s Martin Krejci, and the site was built by 180 Amsterdam Digital.

Thanks to Lyall Coburn for the tip!