This bubbly spot from SpecialGuest for AutoTrader has a bit more to it than meets the eye. At first blush, it’s a beautifully rendered and cutely animated character-driven advert based on a ho hum concept.
But I was compelled to watch it a few times over as I started to pick up on clever details, like the fact that all the surfaces suggest the gleaming paint of new cars. And check out the attention to typography for the digital thought-bubbles.
I also like that the camera is mostly stationary, with an emphasis on balanced compositions instead of whizz-bang fly-throughs.
Probably not for some, but I sure dig it.