Adobe Cards

adobecard.jpg

As you scrub through this little gem from Mike Kellog for Adobe, make sure to hang out at some of the “keyframe” points along the way for subtle bonus animation. Created for agency Goodby, Silverstein & Partners, the site is essentially one large movie with component animations composited in to create a sense of randomness and perpetuity—little details like fish jumping in the stream and the queen waving her scepter about.

I really love the music and sound design. I’m trying to get proper credits for the project, which I’ll post here soon.

UPDATE: I just received an email from Mike Kellog with some (tentative) credits:

Concept & Art Direction – Goodby Silverstein & Partners
Joker (the guy at the end) and Card Illustrations – John Craig
Flash, 3D Animation & Design – Mike Kellogg
Sound Design – Flip Baber

Music and sound design – johnnyrandom

Thanks to Freddy Fernow and Andrew Diey for the tips.

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About the author

Justin Cone

/ justincone.com
Together with Carlos El Asmar, Justin co-founded Motionographer, F5 and The Motion Awards. He currently lives in Austin, Texas with is wife, son and fluffball of a dog. Before taking on Motionographer full-time, Justin worked in various capacities at Psyop, NBC-Universal, Apple, Adobe and SCAD.

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14 Comments

dhanai

Thats pretty interesting, but it crashed my fox

justin

Oh, bummer. I’m running Flash 9/Firefox on Mac 10.4.10 with no problems. What’s your system?

Marc B.

I like it. But it says on his site that he’s a flash guy. So did he just code the interactive adobe website or do the design, 3d and animation as well? I couldn’t imagine the latter. Looking forward to all the credits.

Good job.

oeuf

Very nice spot!
I too am interested in seeing the full credits.

anthonyenos

ditto. The flash aspect alone is impressive, but I’d also like to see some additional credits. This has been getting a lot of play everywhere… interview with Mike Kellogg, maybe?

justin

I’m curious about the same things. I’m working on it. :-)

Marc B.

@anthonyenos
Well, technically the flash part isn’t that impressive. The slider function just determines when the embedded video progresses. You can download a free opensource action-script at flash script sites i think.

davidjtate

What I’m curious is, how, exactly, is this a spotlight for Adobe products? To my knowledge, Adobe doesn’t have a killer 3D modeling/animation app, and this piece is more of a showcase for that than anything Adobe provides.

justin

I see what you’re saying, but I’m also guessing that during the course of production the following programs were used at least once: Photoshop, Illustrator, Flash, Bridge and After Effects. The fact that the bulk of the visuals is carried by a 3D app doesn’t change the fact that the workflow (and the distribution model) is almost entirely Adobe.

sc

heard and heard david and justin.

my question arises from that discussion, is pretty obvious, probably been asked before:

anyone know why adobe hasn’t pursued development of a killer 3D app???

you know the idea has flown across a boardroom table at least once…it’s like they have seen their greatest challenge, and shied away from it…as if they don’t understand what it would take to make a market-devouring CS4-interwoven 3D app.

I’m amazed that by now, even after all the evolution their company has undergone, they still plan to leave 3D to the “magic alchemists with the never-to-be-understood powers”. For a while I hoped that maybe CS4 was super-secretly going to include this software messiah, until adobe organized that Maxxon power integration tour.

anyway, keep postin the interactive mograph stuff justin & co…I’m all about it.

Yussef

Adobe is enough of a monopoly, I don’t see any reason for them to grow even more bloated. It would be like, ‘Hey the code for C4D is too clean and efficient, it clearly needs a bunch of useless gui add-on marketing gimmicks so it can run at the pace of a snail on quaaludes.’

And it also crashed my firefox towards the end. tsk tsk. nice work nonetheless.

luis

so… the castle gets attacked, and destroyed, and then an enormous heads pops out of it. creative? well. sorry, but if adobe wants to show off creativity, they better find someone that has something to say. sorry, but the content of this animation just makes me think: if you dont have a story to tell, or something to say, dont waste your valuable time and skills creating something thats (lets be honest) going nowhere. plus, it took forever to download, which adds up to my dissapointment. (and the queen smiles back at me?! why???)

jjmassey

I don’t think it was supposed to tell a story. It was: “Look what is possible piece”

As for credits, it is exactly what Mike said they were. He did everything but what he gave credit to others for. The credits on the top are accurate.

I thought it was wonderful, but then, I’m biased and I’m not a designer, flash guy, 3d animator or programmer.

Flip Baber

Hey there. Thanks for listing full credits. I can answer any questions about the score and sound design if there are any. :) Here’s a quicktime as well:

http://www.johnnyrandom.com/adobe/adobe_cards.mov

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