E4 Music IDs Directed by Andy Martin

[flv:http://motionographermedia.com/andymartin/e4music.flv 468 263]

This I promise: If you watch all 30 of the titles and IDs that Andy Martin designed and directed for E4 Music your mind will be at least partially as warped as his. Using a mish-mash of animation and live-action, Andy presents seeminlgy endless permutations of puppet-like animal/humans that “sing” the cheerful blips and bloops comprising each spot’s soundtrack.

Just when you think Andy has exhausted all his options, he throws something new in the mix. A character submerged in a fishbowl. Flying toast. And last by not least, a parakeet-eating donkey man.

As a campaign of four or five idents, this series would be entertaining. As a campaign of 30, it’s absolutely epic. But not Gilgamesh epic. More like Gumby-on-a-12-hour-acid-trip epic.

Andy did a great job with the music, too. According to this write-up from Creative Review, he used (among other things) a Kaoss Pad to whip up some sonic morsels. I’d love to get my hands on one of those.

Production Company: Mr & Mrs Smith
Director: Andy Martin
Producer: Ali Taylor
Creative Director: Lisa Lloyd
Animators: Lee Cooper, Ned Miles, Andy De Vries

Visit Andy’s site for a QuickTime version

Big ups to Jim Geduldick for the tip!

About the author

Justin Cone

/ justincone.com
Together with Carlos El Asmar, Justin co-founded Motionographer, F5 and The Motion Awards. He currently lives in Austin, Texas with is wife, son and fluffball of a dog. Before taking on Motionographer full-time, Justin worked in various capacities at Psyop, NBC-Universal, Apple, Adobe and SCAD.


Big City

Yeah, that was entirely awesome.

But as much fun as that was to watch, I bet it was even more fun to make.


Fa sho do frodo. That was neat

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