Psyop’s latest for Haagen Dazs is a compact tale of unrequited love set to an operatic soundtrack. I kinda wish this was a :60 instead of a :30 spot, though. The voiceover feels rushed, like putting the check down before asking if I’d like dessert and a cappuccino (yes, thanks).
The close-up of the bee approaching the stamen makes up for it a bit, though. The whole scene is charged with a palpable eroticism and sense of expectation. Then the wind comes along for a mighty cock block. (It’s just jealous because no one likes it.)
Also note that the gold inlay on the flower petals echoes a similar gold pattern on the bee’s forehead—a subtle suggestion that these two organisms were destined for each other. I love details like that.
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