I’ve always been a sucker for a simple idea well executed. And right now I can’t think of a piece that achieves it better than this music promo by Lithuanian director Rimantas Lukavicius (korb), for Mario Basanov & Vidis feat. Jazzu, for the track “I’ll be gone”.
Taking the simple premise of using a cardiograph (Four of them to be precise) to represent different audio lines within the track, Rimantas manages to create something truly mesmerising. It’s one of those, ‘I don’t quite know why I like this so much, but I do’ pieces of work. I guess there’s something special about the piece being utterly devoid of visual clutter, and that so much currency is made from the right camera pans and cuts. It’s a ballsy move to stay with such a simple set-up throughout the whole promo and Rimantas succeeds in holding the attention without needing to introduce any further imagery. Hats off to him…
Check out some more of his work here
Artist: Mario Basanov & Vidis feat. Jazzu – I’ll be gone
Concept, Direction, Edit, CG: Rimantas Lukavicius | KORB www.korb.lt
Producers: Martynas Mickenas, Arunas Matacius
Production company: RGB (Lithuania)