Framestore: Monster “Stork”

I’m on a bit of a posting spree today, but this charming Monster advert conceived by BBDO NY is a wonderful change of pace from our usual postings. It’s a few months old, but it totally slipped by my radar.

Directed by Daniel Kleinman for Rattling Stick with CG from Framestore, “Stork” really feels much more like a short film than a :60 spot. It’s packed with nuance and lush details, but thanks to the pacing and sweeping visuals, it never feels rushed.

The spot’s denouement—the stork encounter—is beautifully realized, thanks in large part to Framestore’s amazing job on the feathered hero. Somehow they managed to pack a human intelligence into his small, dark eyes. As a result, the connection between the protagonist and the bird crackles with potential.

EDIT: The original Vimeo version was replaced with a link to Framestore’s site.

Thanks to Timm Dapper for the tip!


Client: Monster
Agency: BBDO, New York
Chief Creative Officer: David Lubars
Executive Creative Director: Eric Silver
Art Director: Gerard Caputo
Copywriter: Reuben Hower
Senior Agency Producer: Ed Zazzera,
Anthony Curti
Executive Music Producer: Loren Parkins
Production Company: Rattling Stick
Director: Daniel Kleinman
Producer: Johnnie Frankel
Director of Photography: Ben Davis
Editorial Company: Cut & Run
Editor: Steve Gandolfi
VFX Company: Framestore
VFX Supervisor/Lead Compositor: William Bartlett
CG Supervisor: Dan Seddon
Lead Technical Director: David Mellor
Lead Animator: Michael Mellor
Senior Animator: Dale Newton,
Nicklas Andersson
Telecine: Matt Turner
Music: Human
Sound Design: Stimmung
Sound Designer: Gus Koven
Mix: Sound Lounge
Mixer: Tom Jucarone

About the author

Justin Cone

/ justincone.com
Together with Carlos El Asmar, Justin co-founded Motionographer, F5 and The Motion Awards. He currently lives in Austin, Texas with is wife, son and fluffball of a dog. Before taking on Motionographer full-time, Justin worked in various capacities at Psyop, NBC-Universal, Apple, Adobe and SCAD.

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10 Comments

anonymouse

raindrop tear is genius.

Jungwon Park

i cried. big sad. broken heart but so warm so love, cure. thank u creat this film

Simon Robson

nuts, so good, brilliant. Amazing concept and execution. Well done!

Matt

What a great concept.

By the way, wouldn’t the bird (aka. parents) actually be considered the protagonist? And although he’s not explicitly evil, wouldn’t the man be the antogonist, since he essentially negates the great lengths the bird (his parents) went to ensuring he survived, was sheltered and cared for, allowing for a promising future?

Then I suppose a lot of us could be considered antogonists, huh…

I suppose if the protagonist is the main character, it depends on where you’re shifting your focus. For example, in reference to this piece, my dad would consider himself the protagonist because he’s egotistical, and I would be the antogonist because I never became a doctor or lawyer like he wanted, and he hates me.

Thanks Monster, for making me feel like shit today.

oeuf

Need a hug? My arms are here my motion graphics friend…

zeniamai

The concept is great.. I will be taking a weekend get away and do a bit of soul searching on “Am I reaching my potential?”

Matt

^oeuf:
I was half kidding – my dad never limited my career choices to doctor or lawyer… he just didn’t want me to be an artist.

Props to the creators for a smooth/rich narrative and technically sound piece. I love this thing.

untitled

this spot is great. Love seeing spots like these come to life. Good job.

Lilian

Brought tears to my eyes, quite instantly. Where is a larger version we can watch? I couldn’t find the original Vimeo link… Justin? help?

Comments are closed.