Back in April, when Adobe and Cut&Paste announced the winners of the See What’s Possible Challenge, one entry really stood out to me. "The Experiment" was created by a mysterious group called The Action Cats, who I later learned were actually an in-house group of designers and animators at ad agency Goodby, Silverstein & Partners.
That piqued my curiosity. An agency made this?! So I called them up and we chatted for almost an hour.