New Interview: The Action Cats

Back in April, when Adobe and Cut&Paste announced the winners of the See What’s Possible Challenge, one entry really stood out to me. "The Experiment" was created by a mysterious group called The Action Cats, who I later learned were actually an in-house group of designers and animators at ad agency Goodby, Silverstein & Partners.

That piqued my curiosity. An agency made this?! So I called them up and we chatted for almost an hour.

Read the interview here

About the author

Justin Cone

/ justincone.com
Together with Carlos El Asmar, Justin co-founded Motionographer, F5 and The Motion Awards. He currently lives in Austin, Texas with is wife, son and fluffball of a dog. Before taking on Motionographer full-time, Justin worked in various capacities at Psyop, NBC-Universal, Apple, Adobe and SCAD.

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9 Comments

Matt

Another great interview, J.

Thanks, ACs, for allowing us behind the curtain – great work!

brandj

These cats made one of the best spots for Cut & Paste , IMHO. I was surprised it wasn’t one of the finalists. Nice to see behind the scenes and process behind it.

justin

I totally agree. Having just been through a similar process myself, I now see the problem of setting up contests based on popular vote. There are just too many ways for open voting systems to be exploited that have little to do with the quality of the work.

Douglas

Fantastic interview/feature. My favorite yet. meow…

Nicolas Alexander

Cool! Really interesting to see the process/boards/animatic stuff. should be more interviews like that. keep it coming!

Robby Trione

Very Awesome. I really enjoy getting to see the process that studios go through to create awesome work. The Action Cats seem like an awesome group!

Marc B.

This one was my favorite as well.
I believe the reason why it didn’t win might have been the fact it’s coming from an agency. Maybe Adobe wanted to support students and amateurs with the prize-money. I always cringe when i see professionals submitting to contests like these as if they don’t make enough money and as if they don’t have enough exposure already.

Nevertheless this is a great little film.

jonnyp

i imagine it didn’t win because it the winner was colorful and likable by anyone, where as this one might scare children. Should get the designers choice award

Douglas

I enjoyed the explanation of their fairly untraditional role in the agency. Starting something fresh for themselves, developing concepts with writers, working with ideas in motion before pitching the big idea. The development show & tell for the Adobe piece was fun, but seemed par for the course.

Comments are closed.