W+K Portland tapped the prodigious powers of Smith&Foulkes (Nexus Productions) for this lively Coke spot starring Yao Ming and LeBron James. It’s a battle royale of East versus West, with each player bringing an army of cultural icons to his aid.
As with most of S&F’s work, the beauty is in the details, and this one deserves some frame-by-frame attention. From the baroque symmetry of the compositions to the architectural elements in the background, no pixel was left untouched.
Oh, and I love the confetti transition to live action at the end. It’s simple, seamless and effective.
Creative Directors Hal Curtis, Sheena Brady
Copywriter Dylan Lee
Art Director Mira Kaddoura
Account team Ryan Peterson
Producer Kevin Diller
Agency Business Affairs Teresa Lutz
Production Company Nexus
Director Smith & Foulkes
Executive Producer Julia Parfitt
Producer Melody Sylvester
Audio Post-Prod. company Digital One
Executive producer Cliff Wilson
Sound Design Eclectic
Producer Cliff Wilson