ManvsMachine: “Space”

Better late than never, I always say. This beautiful brand piece from Man vs. Machine made the rounds last week, but we were a little busy, so we missed the boat. It deserves repeat viewing, though.

Although the subject matter is architectural space, ManvsMachine’s approach eschewed architectural clichés. By using textures found in contemporary housing, they were able to evoke the idea of space without actually portraying it. Viewers, in other words, create their own imagined (and idealized) spaces using the visual queues supplied.

Radium‘s elegant soundtrack and sound design deepen the calming, svelt aesthetic that ManvsMachine crafted.

About the author

Justin Cone

/ justincone.com
Together with Carlos El Asmar, Justin co-founded Motionographer, F5 and The Motion Awards. He currently lives in Austin, Texas with is wife, son and fluffball of a dog. Before taking on Motionographer full-time, Justin worked in various capacities at Psyop, NBC-Universal, Apple, Adobe and SCAD.

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One Comment

monovich

This is a spot I wish I could call my own. I love the clever approach and the eye candy.

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