Fox Sports Design: NASCAR “Engine City”

Fox Sports Design has a long history of raising the bar for broadcast promos. I’m not sure how this one slipped past our radar, but “Engine City,” released a couple months ago, definitely deserves a gander.

Teaming up with Paris-based BUF, Fox somehow managed to mix polish and grit in a spot that’s bristling with chrome and brimming with testosterone. The little oil splash details are a nice added touch, and the final pull-out at the spot’s conclusion feels like a fitting payoff.

Credits and boards on the Fox Sports Design project page.

Thanks to Jim for the tip, via Space Invaders.

About the author

Justin Cone

Together with Carlos El Asmar, Justin co-founded Motionographer, F5 and The Motion Awards. He currently lives in Austin, Texas with is wife, son and fluffball of a dog. Before taking on Motionographer full-time, Justin worked in various capacities at Psyop, NBC-Universal, Apple, Adobe and SCAD.



Damn it, there are some incredible detailed and beautiful shots in this spot! Great work!


A bit too much detail, actually. my eye goes all over the place. I’m sure this is EXACTLY what the client wanted. impressive, though. most impressive.


holy crankshaft – I think I just piston my pants. great work guys!


It’s a bit to shiny and clean for my taste, especially if you think you’re in an engine, but the animation and the camerawork is incredible.


Very nice! and i think the clean and shiney adds to it the feeling of a chromed out muscle engine.
They have some kickass stuff on their reel too!


I’ve been looking to see this spot again ever since I saw it one time at a pizza shop months back.. Really great work.. Is there a 16×9 version around? Or was this always a 4×3 spot?

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