So far this week, video games are reigning supreme. If the onslaught of great work isn’t an indicator of advertising and marketing dollars shifting in favor of gaming, I don’t know what it is.
Coming off the heels of their intriguing work for Metal Gear Solid, Logan teamed up with PlayStation creatives to create an epic tale of a 20th century that never happened. Here’s the scoop from the folks at PlayStation:
The brief was to create a promo outlining key moments in our ‘twisted’ history of the Resistance universe. Where most first-person shooters are based in either a Sci-fi or World War II context, Resistance blends the two with a story set in an alternative version of the 20th Century. In this reality WWII never happened and there was no Nazi enemy. Instead, humanity is threatened by brutal invaders, the Chimera. And the situation is looking desperate…
Logan‘s creative director, Alexei Tylevich, got involved in the project fairly early on, working shoulder to shoulder with PlayStation to create the promo.
The transitions in this spot alone are worth repeat viewing, never mind the excellent pacing and novel mix of macro and micro imagery. One of the things I’ve always loved about Logan’s work is its improvisational quality, a fluidity that’s borne by confidence in design and a willingness to have a little fun. That fluidity is on fine display here.
PlayStation Creative Director / Executive Producer: Arran Green
PlayStation Project Manager: Petra Cattanach
Writers: Arran Green, Chris Weatherhead, Dan Brooke, Alexei Tylevich
Production Company: Logan
Creative Director: Alexei Tylevich
Art Director: Kevin Stein
Executive Producer: Kevin Shapiro
Producer: Frederic Liebert
Assistant Producer: Kyle Wright
VFX Supervisor: Stephan Kosinski
Lead Compositor: Benoit Vincent
Lead Compositor: Vincent Wauters
Design: Kevin Stein, Alexei Tylevich, Kenneth Robin
Animation: Shigeru Mizoi, Josh Cortopassi, Matthew Rothman, Sei Sato, Johnny Lum, Evan Parsons, James Wang
Modeling & texturing : Julien Brami, Terry Wang, Rumiko Yokoyama, Norris Houk, Cody Smith, Matt Foley
Character animation: Eric Lee
Compositing: Benoit Vincent, Vincent Wauters, Stephan Kosinski, Brinton Jaecks, Kevin Stein, James Wang
Lighting & Rendering: Benoit Vincent, Vincent Wauters, Stephan Kosinski, Julien Forest, Josh Cortopassi
Editor: Volkert Besseling @ Mork&Lys
Flame: Brandon Sanders @ Mork&Lys
PlayStation
Audio & Video Manager: Dan Bardino
Sound Design: Joanna Orland, Stephen O’Callaghan
Music: Alastair Lindsay
Motion Graphics: Nigal Raymond