NOTE: Some people might find this not safe for work (NSFW).
This may be one of the strongest metaphors I’ve seen in a while for global economic convergence. It’s also loads of fun. Unique character designs and a full narrative arc are packed into the tiny space of the spot.
The circling cameras and love-bird music set the perfect stage for what lay ahead at the climax of the story. (Wink, wink.) I wish we could get away with making this type of work in the States!
For a little more behind the Bontrust project, including process images from Optix, read on.
Next up, an action-packed, type-based spot for Inlingua.
Key words and economic phrases comprise helicopters, fighter jets, tanks, and explosions—all obstacles we fight as we make our way toward the final goal. The POV camera work and excellent sound design help sell the ambiance of warfare and chaos as we duck in and around bunkers and dodge bombs of type.
Client: Bontrust Finance
Agency: Grabarz & Partner Werbeagentur GmbH, Fedja Kehl / Paul von Mühlendahl
Production: OPTIX Kreation
Producer: Steffi Beck, Tobias Ziegler
Creation: Andreas Pohl (CD / animation director), Petra Delitsch (AD)
3D Animation: Markus Geerts (Leadartist), Michael Gottschalk, Florian Weyh, Marc Goecke