Over the last year or so, we’ve seen a lot projects involving the projection of video onto architectural structures. The most interesting of these are films that actually take the contours of the building into account, creating perceptual tricks of scale and encouraging viewers to think of the buildings as malleable structures.
To get the full effect, it helps to think about the experience of being a visitor to one of these structures—rather than simply viewing them as web video. Go full-screen, if you can.
Ubranscreen teamed up with art director Daniel Rossa to create whimsical deconstructions of the Hamburg Kunsthalle.
Tetragram for Enlargment
Collective Apparati Effimeri took a minimal approach to their projection on the Malatesta Castle Verucchio.
EasyWeb Building Projection Reel
French studio EasyWeb shows off three years of their playful interaction with architectural forms.
Obscura Digital was commissioned by McAfee to liven up Mint Plaza in downtown San Fransisco.
Robert Seidel applies his unique approach to abstract CG imagery to the Phyletic Museum in Germany.
Dreamed up by agency Droga5 for Puma, “Lift” turns the model inside-out, creating a dynamic performance space.
More minimal animation in this a/v performance by Alican Aktürk and Refik Anadol, a.k.a. Griduo.