It’s business time; Blackfish for HEC

Zurich29 - HEC
Not so long back, commercials for seats of higher learning were composed of shots of the less scruffy bits of a campus, where clean-cut bright young things sat cross-legged on the grass sipping lattes and trading opinions on Nietzche and nebulas. Or maybe there’d be a chemistry lab shot of eager lab coated nerds heating up bubbling potions in test tubes. Either way, higher education commercials have never offered mographers the chance to flex their Wacom honed muscles, until now…

Blackfish, charged by Ogilvy & Mather have created a storming romp through a bizzarist’s take on life after graduation from HEC (Apparently Europe’s no.1 business school). From first person perspective we watch as our hero burns a trail through the job market, vanquishing all that stands in his way, all within a blown-up musical-esque stagescape.

I love this spot because it essentially pokes a lot of fun at the very thing it’s advertising without denigrating it in any way. We arrive at the end of the spot having sold malls to martians, proving that for HEC graduates the sky is no limit! The film also assumes that aspiring business students must have a cracking sense of humour, which is something I was thus far un-aware of…

Client | HEC

Agency | Ogilvy & Mather

Creatives | Ève Roussou & Benjamin Brégeault

Director | Camille Bovier Lapierre

Production | Elegangz & Blackfish

Producers | Aurore Maincent Feer (Elegangz) & Pierre Sémon (Blackfish)

AD | Zurich29

3D | KnightWorks
Romain Politi
Umaru Embalo
Guillaume Gaussuron
Nadia Zouaoui
Geoffrey Pons

Charcater Design
Aurélien Marrel

Sound | Studio Apollo (Montreal)

Production duration : 10 weeks

About the author

Simon Robson

Live in London with my girlfriend Emma. Animation director with Nexus Productions. Moving to Sydney for a while in October. Likes: anything that dings my creative dong, sushi, spongebob, crap Saturday evening TV, White chocolate, Muai Thai. Dislikes: Plagirism, PNAC, cleaning up my cats' sick.


Lilian Darmono

Encouraging new direction! Thumbs up for the agency and the client for taking a fresh approach to a ‘safe’ subject.


i like he managed to package the alien toilet looking spaceship into something more worthwhile, its like a metaphor after you graduate you will be able to turn shit into gold. :)


Amazed! That is so cool. considering how many “locations” – 3D scenes that are in this spot, this could easily be reused for a much longer piece. Very nice.

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