The Barbarian Group conceived of the project and it’s their custom nerd voodoo that powers the Psyop-made content featuring cover boy Robert Downey Jr., actor Jeremy Renner and hottie Gillian Jacobs.
Do you read, view or play with the issue? All of the above. It’s like print, motion and interactive media got a little loose together and – bow chicka wow wow! – birthed this futuristic love child.
The experience requires a download from the Esquire site and a physical copy of the December 2009 issue. Or does it? Some clever Googling may get you to at least some of the AR markers.