Mass Market: Air Force “Csar”

PUBLISHED by Brandon Lori

MassMarket_Csar

Csar, the latest spot for the US Air Force, directed by Phil Joanou (MJZ) with VFX by Mass Market, is a high stakes rescue mission laden with CG and high-end compositing.

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22 Comments

brianwalsh.nyc

Great-looking spot. I have heard two individuals from PSYOP say they would never work for the military. Too bad not all the PSYOP/MassMarket people feel that way.

kult

Huh?

monovich

Didn’t Mate Steinforth say something like that in an interview? But he’s at another studio now, right?

Mate Steinforth

And I’ll say it again: Fuck you, Army!

errrr

Really? Peace, love, and liberals wont protect the country.

brianwalsh.nyc

I don’t think anyone here believes that the United States should not protect itself with its armed forces. Directly marketing toward teens with slick visual effects to recruit is what’s in question here.

errrr

Hmmm…. are the armed forces not a reputable career path? And what about those co’s marketing sex, tobacco, and alcohol to teens? No one is up in arms over those. To borrow mate’s words, Fuck MTV, Fuck Absolut, and Fuck Marlboro.

diogokalil

no “errrr”, the army sucks. Young people killing and dying for financial and political propose, this is not reputable at all. And if you don’t know US was just once under militar attack and it has at least 50 years, and this is not the excuse to keep this militar crap culture of invanding and kill people around the globe. So get out of your tiny little world to know that the world is much bigger than this shit.

brianwalsh.nyc

errrr,
if you saw the interview with Mate that I am referencing, you would know that he does in fact say that he would not work on a spot for a cigarette company. And I think I would have the same reaction if PSYOP or MassMarket did a spot for Marlboro. Maybe they have, I’m not sure. I would have to say there’s some gray area when it comes to booze, though. It’s all personal taste. p.s. mtv??

Bran Dougherty-Johnson

There oughta be a law… No legal disclaimers on this one?

najork

“*Though we collectively do this every day, most likely you won’t ever.
*Actual goggles may or may not have Predator-vision.”

Bran Dougherty-Johnson

Yeah, exactly. “Picture simulated. Soldiers are paid actors portraying a role. Actual war may include more bloodshed, loss of limbs and killing. Use with caution. War may be dangerous to your health.”

monovich

ha. too good! an as usual: “speak to your doctor before engaging in any military activity”

najork

“*Though we collectively do this every day, most likely you won’t ever.
*Actual goggles may or may not have Predator-vision.”

Marc B.

But but the Liberal Messiah just sent 30k more troops.

Damn, those libs are never happy.

https://img258.imageshack.us/img258/103/obamahopeg.jpg

a

hey fred, who is marc. b anyway?

von pixel

Regardless of the morals behind military advertising- (left or not, how can someone not understand the need for armed forces?) the music sounded like it was from The Dark Knight.

smuseus

You know, Mass Market should be disgusted by themself for makeing such youth-manipulating advertisment…

I mean, MacDonald and Happy Meals are bad, but making the USAF looking like a round of Crysis, its just nauseating….

col

well said!

this is disgusting.

looks like psyop/massmarket are in desperate need of cash.

Matt Lambert

I’m not taking a stance, but just clarifying. This is MJZ’s job. Mass Market did post. PSYOP did not direct it.

Candyman

I like this spot a whole lot.
And although I would never join the army cause Im too much of a pussy I admire those that do.

Comments are closed.

Mass Market: Air Force “Csar”

PUBLISHED by Brandon Lori

[qt:https://motionograph.wpengine.com/wp-content/uploads/2009/12/CSAR_60.mov 848 480] Title: Csar Client: United States Air Force Agency: GSD&M Idea City, Austin Executive Creative Director: Mark Taylor Group Creative Directors: Tom Gilmore, Rich Tlapek Art Director: Christopher Colton Writer: Travis Waid Executive Producer: Monique Veillette Producer: Aaron Kovan Account Service: Lee Pilz, Norah Rudyk Marketplace Planning: John D’Acierno, Madhavi Reese Live Action Production Company: MJZ, Los Angeles Live Action Producer: Paul Manix Director: Phil Joanou VFX Company: MassMarket, Los Angeles Executive Producer: Christine Schneider Producer: Blythe Dalton Designer: Richard Lee Storyboard Artist: Keith Thompson Matte Painter: Tim Matney Lead Flame: Thibault Debaveye Flame: John Shirley Flame Assistant: Marcelo Pasqualino Lead Desktop Compositor: Lane Jolly Previz: Joe Jones, Tony Vela Modelers: Andy Kim, Wendy Klein, Sean Durnan, Matt Berenty, Clay Osmus Rigger: John Riggs Animators: Joon Lee, Colin Cromwell, Yvain Gnabro Texture: Andy Kim, Wendy Klein, Sean Durnan, Matt Berenty, Clay Osmus Lighters: Kyle Cassidy, Katie Yoon, Jin Chong Lead Roto: Jeff Kim Roto: Austin Brown, Melissa Muerta Trackers: Joanna Goslicka, Colin Cromwell GFX : Chad Howitt, Joseph Chan Particles: Keil Gnebba 3D Lead: Mike Dalzell, Andrew Romatz Environment: Stefano Dubay Editorial Company: Beast Editorial Editor : Paul Norling Music: Singing Serpent

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