Individuals and companies often create spec spots to showcase their talents and capabilities. Though without the support of a paying client (and a media buy) these works often fall flat and rocket straight into obscurity despite their inspiration and effort. Not so with this exceptional spec spot for Audi from director Aladino Debert and Radium.
“I wanted to treat it as photographically as possible,” says Debert, “and to design the lighting and choreography to mimic what we could have done in live action if resources had been available. If the reaction is ‘what a cool CG spot’ I would feel that we failed.”
Then I’ll say it: this is so not just a cool CG spot. And one I’d like to see more of. On air.