Sagmeister for Standard Chartered Bank

Stefan Sagmeister harnesses his signature move of naturally constructed typography for this impressive spot for Standard Chartered Bank. (+Behind the scene) [via YWFT]


Bran Dougherty-Johnson

Great! Nice to see a fresh take on VO + type integration.


Great work… but what an annoying propagandish commercial


I think it’s amazing that a bank wants to be associated with a designer (not just design) in a commercial. yes, it’s propagandish, but so is every commercial ever made. or maybe I just really like stefan sagmeister and am happy to see him.

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