Recently I stumbled across a project on Michael Cina’s portfolio site that to my eyes was very bold, fresh and engaging. Clean, minimal and graphic – but for American football. The two things seemed antithetical to each other. But in some parallel universe it could exist. Was it on air now? Was it something I missed completely? (I have to admit here, I’m not a big football watcher, so either seemed entirely possible to me …)
As is the case so often, it was a project that was rejected by the network, who then went in a completely different direction. Michael Cina (along with Michael Young when they worked together as WWFT) designed this back in 2005-2006 for Fox Sports. I wanted to find out more, so I got in touch with him to explain some of his process on the project.