Ash Bolland/Umeric: Swatch and MTV Playground

Umeric, alongside director Ash Bolland, continue their collaboration with Swatch and MTV Playground.

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i felt sad for that pretty blob, being caught and dragged to the ground by those token ‘multi-national hip teens’…


The blobby thing does look really cool, but I kept waiting for it to crap a bunch of balls on all the people… Maybe that’ll be the follow up spot?

Nice work!

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