The New Word of Mouth

Facebook Studio presents The New Word of Mouth (Credits requested. Thanks, Chris!)

About the author

Justin Cone

Together with Carlos El Asmar, Justin co-founded Motionographer, F5 and The Motion Awards. He currently lives in Austin, Texas with is wife, son and fluffball of a dog. Before taking on Motionographer full-time, Justin worked in various capacities at Psyop, NBC-Universal, Apple, Adobe and SCAD.



Ah. Apologies for the negativity, but this piece is exceedingly dull. Why on earth was this posted on Motionographer?!!


you’re so right this is pretty bad. If this was to promote a young artist or something but it’s for facebook???


This is rad. The other ones are cool too.


@thatguy i don’t know I saw it facebook


*on facebook


I thought it was a nice simple concept


cool …facefook so word of mouth it needs a movie to tell you about it


Pretty basic mograph, to jazz it up they should also include animations of anonymous multinational corporations buying, selling and trading all the personal information that Facebook accumulates.

Justin Cone

Does it make any difference that most of this was shot practically? I think it does. The mirror shot at the end is brilliant.

Bran Dougherty-Johnson

I agree, Justin. That mirror shot is great.

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