Onesize: Ericsson CES 2012 Keynote Film

Just when you think Onesize can’t outdo themselves, they do. In their most recent efforts, the gang teamed up with agency Jack Morton Worldwide and Ericsson to promote the company’s vision of The Networked Society. The piece is a fully CG animated film to be screened during Ericsson CEO Hans Vestberg’s Keynote at CES 2012 in Las Vegas. Onesize elaborates on the creation of the film:

We liked the concept very much and started developing style frames immediately.  We followed this by delivering an animatic in one week which was approved by JMW and Ericsson before production commenced. The animatic was very helpful because some of the final shot framings and camera motion were copied exactly from the animatic.

The film was to be split into three sections — fixed line (the past), mobile (the present) and The Networked Society (the future). Each section was designed in a slightly different style by Reinier to symbolize key moments in Ericsson history. We took this opportunity to design an info-graphical 3D look within an abstract environment of diorama-style rooms and spaces. We selected motion designers for each specific section to take on the task of the modeling, animation, lighting and rendering. We completed the 3500px wide and 1500px high film within six weeks, working with five animators/designers and music company Echolab.

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One Comment

Anonymous

Love the previz.  Thanks for sharing.

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