Hush Studios delivers again with a beautiful piece for Marsh. A gorgeously minimal design paired with great animation make this a real treat.
Director Jodi Terwilliger had this to say about about the creative process:
The client initially asked us for a visual exploration of what IGNITE meant (an acronym for their internal leadership goals). We ended up turning it into an epic story based, surprisingly enough, on the Odyssey.
Visually, it started out much more flat and graphic. I wanted to keep it simple so we could execute above and beyond. What I discovered was that Salih and Justin were banging out amazing test animations almost immediately, which empowered me to start giving the design and the character a lot more depth. It’s really a testament to their skill and their dedication to the project.
Salih and Justin are two of my favorite animators in New York, and they did their usual fantastic work here. I’m looking forward to seeing what’s next in 2012 from Hush.
Ben Brooks: Practice Leader, Human Capital Performance
Christian K. Schaub: Project Leader, Human Capital Performance
Peter Zaffino: President, CEO
Laurie Ledford: Chief Human Resources Officer
Jodi Cohen: Global Leader, Internal Communication
Victor Bialski: Marketing and Communications Manager, Brazil
Simon Bleasdale: Global Creative Director
Creative Partners: David Schwarz, Erik Karasyk
Director / Lead Designer: Jodi Terwilliger
Script: Peter Rhoads, Jodi Terwilliger
2D Animators: Salih Abdul-Karim, Justin Demetrician
Assistant Animators: Jeff Chong, Yinzi Xiong
Producer: Jana Heiss
Music Sound Design: David Kamp
VO Recording: Antfood
VO Artist: Lizzie Brown