Tom Rosenthal, Two Great Music Videos and Two Vimeo Staff Picks

I was first introduced to Tom Rosenthal’s music through Rosanna Wan’s animated music video for his song “I Like It When You’re Gone”.

I was immediately impressed.

Through simple techniques and economic animation, Rosanna takes us on a mesmerizing journey that matches the haunting tone of the song in a wonderful way.

I was pleasantly surprised when I came across another animated music video for Tom Rosenthal, this time by Daniela Sherer.

I was equally impressed. In both cases the visuals perfectly match the tone of the music.

Described as a “semi-abstract, kinda feminist, animated Western. About fate, death, buffaloes, and a magic 8-ball which tells no lies,” Daniela Sherer’s animation takes us on beautifully designed, surreal Western adventure.

Both pieces ooze confidence and I feel are great examples of restraint and the fact that you don’t need to constantly bombard the viewer with high-octane visuals to create an engaging piece.

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About the author

Joe Donaldson

Joe Donaldson is a director, designer, and animator who worked on Motionograpgher from 2014-2020. Previously, he was an art director at Buck. Over the past decade, he's lived and worked in Chicago, New York City, and Los Angeles and has directed work for clients such as Apple, Google, Instagram, The New York Times, Unicef, Etsy, and The New Yorker. In addition to his creative work, in 2018 he started Holdframe. He's now working as a professor at Ringling College of Art and Design and when not teaching he can be found spending time with his family or out running.