Cox “Out of the Blue”

More exceptional work from Buck made by an exceptionally talented team.

Directed by: BUCK
Executive Creative Director: Ryan Honey
Executive Producer: Maurie Enochson
Associate Creative Director: Joe Mullen
Producer: Emily Rickard
Production Coordinator: Kaitlyn Mahoney
Art Director: Kenesha Sneed
Design: Kenesha Sneed, Joe Mullen, Gunnar Petterson, Yuki Yamada
Cel Animation Director: Joe Mullen
After Effects Animation Director: Moses Journey
Animation: Kendra Ryan, Nick Petley, Moses Journey, Claudio Salas, Simon Ekstrand, Andreas Hansen, Alex Perry, Jordan Scott

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About the author

Joe Donaldson

Joe Donaldson is a director, designer, and animator who worked on Motionograpgher from 2014-2020. Previously, he was an art director at Buck. Over the past decade, he's lived and worked in Chicago, New York City, and Los Angeles and has directed work for clients such as Apple, Google, Instagram, The New York Times, Unicef, Etsy, and The New Yorker. In addition to his creative work, in 2018 he started Holdframe. He's now working as a professor at Ringling College of Art and Design and when not teaching he can be found spending time with his family or out running.

One Comment

George Avena

This piece is very well done and conveys its message very clearly. I especially like the animation because it gives the sense of being childlike and playful. The animation works well with the purpose of the advertisement because it feels like a we are in an elementary class and that we are kids gathering information from the video. The 2d animation works really well too with the title “Out of the Blue” because we are able to see the animations alongside the information we are being taught. The voice is also relaxing and clear to hear. The man’s voice gives us a sense of reassurance that he knows what he is talking about without putting us to sleep. It is also very clever that we are being told about large things and then bringing us back to the product at hand. The music is also well done in that it keeps us involved with what the narrator is saying and gives us the sense of playfulness. The only problem that I would have with the advertisement would be that the different shades of blue seems to be a little too washed out by the background and seems almost too dull. I would have liked to have seen a little more contrast with the colors or just a little more variety of colors. Other than that the video was well put together and the message was clear.

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