You will care about this piece of wool

“Lost and Found” a branded short for Woolmark written, directed and produced by Neon actually managed to make me feel emotionally connected to a piece of wool.

The stunning vfx work is reason enough to watch it, but the story is what brought me back for a third and fourth viewing. With delicate animation and clever writing, the Neon crew wove genuine character development into a branded film about something as banal as fabric production.

Development of “Lost and Found”

The general conceit of the project is reminiscent of Glassworks Amsterdam’s “The Art of Raw” project from 2013, but Neon’s take adds an emotional punch that takes the same concept to a new place.


Client: Woolmark
Music & sound design: Box of Toys Audio
Script, production & VFX: Neon

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About the author

Justin Cone

Together with Carlos El Asmar, Justin co-founded Motionographer, F5 and The Motion Awards. He currently lives in Austin, Texas with is wife, son and fluffball of a dog. Before taking on Motionographer full-time, Justin worked in various capacities at Psyop, NBC-Universal, Apple, Adobe and SCAD.

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