Channeling the charming wackiness of Adventure Time, 2veinte has released the first in a series of three rollicking spots for Lucky Charms brand cereal.
The spot was entirely done in traditional animation. We designed all the characters including “Lucky the Leprechaun,” considered an icon of the American culture.
Done by 2veinte
Creative Direction: Pablo Gostanian
Executive Producer: Agustin Valcarenghi
Animation Direction: Melisa Farina, Sebastian Garcia
Art Direction: Pablo Gostanian, Gastón Pacheco
Character design & illustration: Gastón Pacheco
Character design: Gastón Pacheco
Background design: Gastón Pacheco
Lead cel animation: Melisa Farina, Sebastian Garcia, Juan Nadalino
Cel animation: Cesar Jara, Nahuel Sagarnága, Alex Gostanian, Valentina Candia, Franco Pellicciaro, Ana Artaza, Luz Lázzaro, Fernando Toninello, Diego Frachia, Lucia Castez, Mariángel Idiarte.
Clean up: Cesar Jara, Nahuel Sagarnága, Alex Gostanian, Valentina Candia, Franco Pellicciaro, Ana Artaza, Luz Lázzaro, Fernando Toninello, Diego Frachia, Lucia Castez, Mariángel Idiarte, Santiago Medina Neves, Augusto Gabrys
2D Animation: Damian Sendin, Josefina Preumayr
3D Animation: Damian Sendin
Composition: Damian Sendin
Story Board: Gastón Pacheco
Producer: Geraldine Chaia Arazi
Music and SXF: Saatchi NY
Associate Creative Director: Justin Roth, Adam Kline
Executive Producer: John Catapano