Motionographer® Amst Studio – Chris Choe

Move over, Bond—Jinro’s mascot Ttucup just stole the martini (hold the sugar). In Amst Studio’s latest animated romp, the beloved frog ditches his pond for a sleek, spy-thriller glow-up, channeling James Bond’s suave swagger to tout Jinro’s Zero Sugar Soju. Creative director Christopher Choe injects the spot with retro-cool espionage flair: think Ttucup darting through neon-lit chase scenes in a tuxedoed frog suit, dodging exploding soy sauce grenades, and sipping a martini garnished with… cucumber (hydration is key). The animation blends sharp, geometric cityscapes with hyper-saturated colors—Ttucup’s emerald green pops against noir-inspired shadows, while typography nods to Bond title sequences with glitching, liquid-metal effects. Nonsense humor reigns: a villainous “Sugar Baron” melts into a puddle of aspartame, and Ttucup’s gadget? A soju bottle that doubles as a jetpack. Equal parts action-packed and absurd, this spot proves even health-conscious branding can be a shaken, not stirred cocktail of wit and style.Proof that even a century-old brand can party like it’s 3024.