BBC Nordic Idents | weareseventeen


A new optimistic channel from the BBC for Scandinavia, a place of contrasts, of dark and light – this is ‘The Bright Side’.

Our strategy for BBC Nordic / Nordic+ is built on insights from our Scandinavian audience and their culture and the channel programming. Conceived to capture the multi-faceted nature of the channel, the brand idea ‘The Bright Side’ conveys intelligence, wit and contrast.

Deeply rooted in strategy, the brand identity and on-air package reflects the brand idea and accompanying brand pillars.

The principles, which we brought to life via these idents: ‘Bright Entertainment’, highlighting the channel’s spark and optimism. ‘Warm Connections’ to celebrate the affinity that exists between the UK and Scandinavia.

‘Illuminating Moments’ to foreground the enlightening documentaries our audiences love. ‘Cultivating Contrasts’, as contrasts accentuate the emotional appeal of BBC Nordic’s spectrum of programming – this is also neatly suggestive of the principle that where there is brightness, there is darkness too, speaking to the seasonal extremes of the region.



Exec Producer: Jade Annaw
Exec Creative Director: Stephen Simmonds
Strategy Director: Craig Wood
Creative Director – Brand: Nick Bentley
Creative Director OSP & idents: Gary Roberts
Producer: Stuart Neilson
Design Lead: David Davies
Senior Designer: Chris Barker

Motion Designers – Brand & 3D development:
Mario Ruggerio,
David Davies,
Jason Drew,
Gabor Ekes,
Serhat Goktas,
Marcos Savignano,
Joseph Winston,
Arran Bish,
Alban Contrepois

Head of 3D – Idents: Jason Drew

Creative Leads:
Mario Ruggeri
Gabor Ekes

Motion Designers – Idents:
Gabor Ekes
Mario Ruggerio
Jason Drew
Joe Maker
Dan Fitzgerald

Artworker: Paul Martin
TOV Copywriter: Mary Ann Horgan

Client: BBC Studios