From the creator:
Creating an iconic, recognisable aesthetic is integral to the successful launch of a brand, so we were delighted when The Marketing Practice invited us to do just that!
With some initial ideas on the table and in close collaboration with the brilliant team at The Marketing Practice, our creatives ran with the concept, really pushing the boundaries to create some fun, energetic and above all creative outputs which fully embody The Marketing Practice's new launch. Using Cinema 4D and After Effects, we took inspiration from television idents, shapes and textures to craft a selection of fun, moving assets.
We're incredibly proud to have been able to contribute to the exciting launch and re-brand of The Marketing Practice.