From the creator:
Sojasun’s French Brittany-based roots go back over 30 years. Agency La Chose approached BOL to produce and advert to reflect Sojasun’s eco brand values, highlighting the unique story behind its renowned soy product.
We teamed up with BOL director Podenco to create this mixed media collage campaign using a variety of techniques, from Stop Motion, to Live Action or Cel Animation, in order to relay this story. Sojasun’s pioneering journey in producing soy based foods started in a time when the general public was mostly skeptical about plant based products – so we aimed to convey their innovative spirit and optimism by blending a documentary style of storytelling with a fun, expressive medium, like the collage, which was quite the challenge.
Directed by Podenco
Produced by BOL
Check the full project for more information and process