Brand Launch Animations | IMEX | Buff Buff Motion During their 2023 rebrand, the marketing team at IMEX approached Buff to help them create some eye-catching animations to help showcase the new branding. The assets were to be used across their socials and on large-scale screens at their global events. The IMEX team wanted the visuals to be abstract whilst taking inspiration from the company’s four pillars: Innovation, Sustainability, People, and Experience. Another key outcome of the project was to ensure these idents created an expressive narrative by making use of the brand geometry. As there would be no voiceover, Buff had to craft a way of making the pieces emotive through the use of design, motion, and audio. One of their favourite challenges – telling stories with simple shapes! More from the same campaign Video 1 (Hero) Video 3 (Sustainability) From the creator: Ahead of IMEX's 2023 rebrand, we had the opportunity to bring their brand new identity to life through motion. We produced a series of short animations communicating IMEX's key brand pillars, this one focussed on Innovation.