From the creator:
NYC-based agency Harper + Scott approached us to create an animation for the launch campaign of Dare to Roam (DTR), a new accessories brand specialising in antimicrobial bags founded by Ciara Princess Harris and themselves.
The idea was to create a beautiful and dynamic animation to show the antimicrobial technology used to make the bags. By infusing the textiles with titanium dioxide and silver chloride technology, they create a dependable shield that inhibits the growth and reproduction of bacteria, mould, and mildew, keeping their users safer for longer.
Design and Direction: JM Blay
3D: JM Blay & Alex Magnieto
3D bag modelling: Emmery Macsay
Production: Blay Studio
Agency: Harper + Scott