Motionographer® Geoff Castillo – Preymaker – Tilt

‘The Mountain Doesn’t Care’ the first-ever brand campaign from Nivis, a boutique skiwear company.

The full campaign includes a redesigned website, brand guidelines, videos, stills and is marked by the brand film.

Created by creative duo Geoff Castillo and Conor McFarland, Castillo also served as the director of the film, which was shot in the El Colorado mountains of Chile with world-class skiers coordinated by La Casa Productions. Production partners include Preymaker, Tilt, Overcoast and Cabin Editing.“Our challenge was to match the extreme work/play attitude of Nivis’ customers with a product that was designed to keep up with them on the slopes. In a category that has leaned toward streetwear and after-ski parties, our message is a reminder that Mother Nature is absolutely ambivalent about your aspirations or your desire for a “good time” on the mountain,” said Castillo. “By showing how harsh and indifferent conditions can be on the mountain with “the mountain doesn’t care,” we are positioning Nivis as the brand who cares immensely down to the last detail.”

“The idea for the film really resonated with me and we think it encapsulates what the hardcore skier or rider feels out there,” said Nivis CEO, Carter Ramos. “We want to be the guys who protect you no matter what mountain you’re facing.”

⁣Credits:

Director: Geoff Castillo
Creatives: Geoff Castillo, Conor McFarland
EP: Nicole Lederman
Director of Photography: Graham Barbour

Editorial Company: Cabin Editing Company
Editor: Esy Bardon-Rafizadeh
Edit Assistant: Diana Seldin
Edit Producer: Lynne Mannino
EP: Hope DuHaime
HOP: Lisa Barnable

VFX Studio: Preymaker
The Makers: Angus Kneale, Rob Petrie, Melanie Wickham, Verity Grantham, Lauren Shields, Byron Tofas, Tobey Lindback, Mark Sanna, Mike Pullan, Jabulani Simelane, Kendall Rotar, Nathan Anderson, Casey Herrick, Malte Bogl, Jongmoon Woo, David Grzesik, Brandon Phillis, Christian Reyes, Paul Cardon, Bridgette Doran, Katherine Lannon

Music & Sound Design: Overcoast Music + Sound
Music Supervision & Original Composition: J.L. Hodges
Sound FX & Final Mix: Matt Whitworth
Classical Arrangement: Dusko Segvic
Violinist: Treesa Gold

Post Coordinator: Joshua Palmer
Footage Intake: Carl Simakoff

Slopes /

Production: La Casa Films
EPs: Axel Brinck, Polo Luisetti
Line Producer: Tatan Clément

Head of Production: Gonzalo Albornoz
Producer: Andrew Campbell
Technical Producer: Rene Berrios
Ski Cinematographer: Alexander Rydén
1st AC: Brandon Kline
2nd AC: Rafael del Campo
Gaffer: Marcos Romero
Drone Operators: Tatan Clément, Patricio Díaz
Skier: Chopo Díaz
Skier 2: Rafael Clément
Safety & Mountain Guides: Raimundo De Andraca, Ismael Sepúlveda
Light Drone Operator: Ariel Marinkovic
⁠PA: Diego Velázquez
Production Runner: Benjamín Lira
Snowmobile Driver: Esteban Morales
Unit Manager: René Berrios
CFO: Carla Zamora
Locations: El Colorado Ski Resort, Martin Camiruaga

Studio /

Production: Tilt
Producer: Lindsay Hess
Coordinator: Chris Debo
1st AC: Brandon Kline
Gaffer: Jesse Cardoza
Key Grip: Mike Flinn
Set & Props: Andrew Carnwath
Props Assist: Joe McCorkle
Stylist: Christina Allen
Stylist Assist: Camille Rong
DIT: Jacob Risk
Board Op: Eric Wakefield Thompson
Manager: Ian Hawkins
Still Photography: Ethan Hickerson
Still Photo Assist: Phil Bowne, Sara Stewart
BTS: Ayden Lawman

Nivis Clients: Carter Ramos, Bobby Morris