From the creator:
For our latest ident film we’ve had the pleasure to collaborate with Vincent Tsui, and David Kamp.
The film is a playful take on the passage from life to death. After being suddenly crushed by a grand piano, our character is treated to dessert, before turning into dessert himself.
Production: Lobster
Direction: @vct_tsui
Illustration / Animation: Vincent Tsui
Music and SFX: Studio Kamp / @davidkamp