From the creator:
Main Title for AppleTV+
The slow moving mist creates a tense feeling, obscuring everything in the frame. Its thickness looms in the air as it reveals and hides things. Letters of the title are composed in scenes to give a foreboding effect. It creates a sense of dread that is hovering over empty cities all over the world from New York to Tokyo to London. When there are people they are alone. The sequence is an eerie and daunting environment capturing the ways society is clinging onto humanity.