NOMINT | WWF – Can’t Negotiate with Ice


From the creator:

World Creative Rankings
Top 100 Ad Campaigns Worldwide

One Show
Gold: Animation
Silver: Innovation in Moving Image Craft

Creative Circle
Gold: Best Animation for Positive Change
Gold: Best Lens Based Animation (single)

Shark Awards
Gold: Animation

Gold: Animation
Bronze: Public Service

Cannes Lions
Silver: Achievement in Production
Silver: Production Design/ Art Direction
Bronze: Animation

Graphite: Animation

London International Awards (LIA)
Bronze: Animation

New York Festivals (NYF)
Bronze: Animation

The Drum - Design
Winner: Moving Image

European Design Awards
Silver: Motion Design

Anthem Awards
Silver: Special Projects

Art Directors Club (ADC)
Bronze: Animation

British Arrows
Bronze: Animation

A stop-motion film created using only real, melting ice.

Making-of ->

We follow the story of a young polar bear which tries to survive in the increasingly melting Arctic environment. In the film, as in real life, Arctic sea ice is melting quickly “changing the Arctic ecosystems forever, causing destruction around the planet.” This is a stark reminder that world leaders need to act now.

We used an innovative combination of 3D-Printing, Mould-Making, and Ice-sculpting to create 500 unique polar bear ice-sculptures that were then used to create the stop-motion animation. More than 1000 liters of ice were used to create the polar-bear sculptures and environment. The film, which took a year to produce, was created by NOMINT co-founder Yannis Konstantinidis, in collaboration with Marcos Savignano and Jua Braga, with music by Ted Regklis.

CLIENT: WWF Arctic Programme
CAMPAIGN: “We can’t negotiate the melting point of ice”
CREATIVE DIRECTION: Yannis Konstantinidis
DIRECTOR: Yannis Konstantinidis, Marcos Savignano
3d ANIMATION: Jua Braga, Marcos Savignano
VO: Russel Binns
PRODUCER: Yannis Konstantinidis, Marilena Vatseri
MARKET: Global