For April Fools’, Innocean Berlin prescribes a dose of Motion Design genius in pharma-Inspired rebrand. The ad agency swapped ad pitches for brand triage, launching a motion-driven metamorphosis that marries medical precision with Berlin’s gritty design ethos.Their new identity pulses with pharmaceutical flair—think animated prescriptions scrolling like ECG heartbeats, pill bottles morphing into logos, and syringes injecting vibrant bursts of strategy into ailing brands.
The hero film stitches together sleek typography (inspired by clinical labels) with speculative, almost cyber-medical transitions: think X-rays revealing creative blueprints or scalpels slicing through stagnant visuals.Motion Design here is the heartbeat, blending sterile whites and urgent reds with glitchy, urban textures. Office doors pulse like vital signs; digital assets flicker with triage urgency. ECD Ricardo Wolff insists every frame “functions like a cure,” whether it’s merch transforming into “remedies” or social feeds dripping with antiseptic wit.
A unexpected prank. This is a placebo—but alsoa shot of adrenaline for the -so predictible- ad world.
By Innocean Berlin CCO: Gabriel Mattar ECD: Ricardo Wolff Copywriter: Ricardo Wolff Design Direction: Will Cega, Rodrigo Sganzerla Art Direction: Will Cega, Rodrigo Sganzerla, Alexander Aleksidze Senior Motion Designer: Alexander Aleksidze 3D Artist: Alexander Aleksidze Head of Art: Maso Heck PR: Rowan El Gewiny, Odile Breffa Photography: Meri Giorgobiani, Ricardo Wolff Styling: Rowan El Gewiny Editor: Carlos Suarez Audio Production Co.: DaHouse Producer Innocean: Valeria Preisler-Vogel Graphic Producer: deAaZ Produções Capsule Collection: FieldInk Studio Web Developer: Tiago Canzian (or) ArcX, Vladimir Osokin Award Manager: Paulina Gonzalez, Marcelo Godoy Working Students-Interns: Carlos Fragoso, Lana Bäumle PR Agency: Persuasion Communications
For April Fools’, Innocean Berlin prescribes a dose of Motion Design genius in pharma-Inspired rebrand. The ad agency swapped ad pitches for brand triage, launching a motion-driven metamorphosis that marries medical precision with Berlin’s gritty design ethos.
Their new identity pulses with pharmaceutical flair—think animated prescriptions scrolling like ECG heartbeats, pill bottles morphing into logos, and syringes injecting vibrant bursts of strategy into ailing brands.
A unexpected prank. This is a placebo—but alsoa shot of adrenaline for the -so predictible- ad world.
By Innocean Berlin
CCO: Gabriel Mattar
ECD: Ricardo Wolff
Copywriter: Ricardo Wolff
Design Direction: Will Cega, Rodrigo Sganzerla
Art Direction: Will Cega, Rodrigo Sganzerla, Alexander Aleksidze
Senior Motion Designer: Alexander Aleksidze
3D Artist: Alexander Aleksidze
Head of Art: Maso Heck
PR: Rowan El Gewiny, Odile Breffa
Photography: Meri Giorgobiani, Ricardo Wolff
Styling: Rowan El Gewiny
Editor: Carlos Suarez
Audio Production Co.: DaHouse
Producer Innocean: Valeria Preisler-Vogel
Graphic Producer: deAaZ Produções
Capsule Collection: FieldInk Studio
Web Developer: Tiago Canzian (or) ArcX, Vladimir Osokin
Award Manager: Paulina Gonzalez, Marcelo Godoy
Working Students-Interns: Carlos Fragoso, Lana Bäumle
PR Agency: Persuasion Communications