Innocean Berlin | Glory over Pain©

For April Fools’, Innocean Berlin prescribes a dose of Motion Design genius in pharma-Inspired rebrand. The ad agency swapped ad pitches for brand triage, launching a motion-driven metamorphosis that marries medical precision with Berlin’s gritty design ethos.Their new identity pulses with pharmaceutical flair—think animated prescriptions scrolling like ECG heartbeats, pill bottles morphing into logos, and syringes injecting vibrant bursts of strategy into ailing brands.

The hero film stitches together sleek typography (inspired by clinical labels) with speculative, almost cyber-medical transitions: think X-rays revealing creative blueprints or scalpels slicing through stagnant visuals.Motion Design here is the heartbeat, blending sterile whites and urgent reds with glitchy, urban textures. Office doors pulse like vital signs; digital assets flicker with triage urgency. ECD Ricardo Wolff insists every frame “functions like a cure,” whether it’s merch transforming into “remedies” or social feeds dripping with antiseptic wit.

A unexpected prank. This is a placebo—but  alsoa shot of adrenaline for the -so predictible- ad world.

 


By Innocean Berlin
CCO: Gabriel Mattar 
ECD: Ricardo Wolff  
Copywriter: Ricardo Wolff 
Design Direction: Will Cega, Rodrigo Sganzerla 
Art Direction: Will Cega, Rodrigo Sganzerla, Alexander Aleksidze 
Senior Motion Designer: Alexander Aleksidze 
3D Artist: Alexander Aleksidze 
Head of Art: Maso Heck 
PR: Rowan El Gewiny, Odile Breffa 
Photography: Meri Giorgobiani, Ricardo Wolff  
Styling: Rowan El Gewiny 
Editor: Carlos Suarez 
Audio Production Co.: DaHouse 
Producer Innocean: Valeria Preisler-Vogel 
Graphic Producer: deAaZ Produções 
Capsule Collection: FieldInk Studio 
Web Developer: Tiago Canzian (or) ArcX, Vladimir Osokin 
Award Manager: Paulina Gonzalez, Marcelo Godoy 
Working Students-Interns: Carlos Fragoso, Lana Bäumle 
PR Agency: Persuasion Communications