MTV Awards 2016


From the creator:

Back in spring we were asked by MTV Italy to develop a visual concept that could adopt to a full on/off air campaign as well as traslate into digital content for the MTV Awards which took place in June 2016.  The concept is based on the theory of "perpetual motion" and it involves bodies of different shapes smoothly and incessantly in action.

Direction: Ditroit
Art Direction: Salvatore Giunta
Design: Salvatore Giunta, Cristian Acquaro
Lighting, Shading and Animation: Cristian Acquaro
Simulation: Giovanni Mauro, Mauro Moretti
Music and Sound Design: Smider

Client: MTV Italia
Creative Direction: Maria Cristina Cipriani
Art Direction: Luca Dusio